Vision Movie for DSB
Using movies to communicate the strategy
As a part of their 2010 strategy, the executive managers of Danish Railways (DSB) needed help with establishing and communicating a clear vision for the company.
Workz assisted in formulating the vision and subsequently rolling it out internally as well as externally. As a key element, we produced a vision movie targeting employees and stakeholders. Workz helped write the script, shot the movie in Denmark, Sweden and Germany, and finally did the editing and post-production.
Within a short timespan, we managed to capture the essence of the vision and communicate it through a strong visual idea.
“DSB worked with Workz while we were defining our vision. In relation to this, we needed a partner to help us safely and quickly transform the vision – and the thoughts behind it – to live pictures. In a very short time, and in a very competent and reassuring way, we were helped to a movie that gives colleagues and external stakeholders a view into the company in a way that captures not only the vision but also the soul” says Merete Ruager, Office Manager, Executive Secretariat and Law, DSB
