Words matter. Especially at this very moment in time. Many of us find ourselves mentally engaged in sense-making at the work place and in dire need of (organisational) purpose.
Leaders and organisations can use words in a powerful way and address this need through various formats; Storytelling, change communication, and executive speechwriting.
Does your role provide you with a metaphorical megaphone?
On June 22, 2022, Workz hosted an informal symposium on executive speechwriting led by Ask Agger, storyteller and CEO at Workz, featuring Villads Andersen, author and former speechwriter for the Danish Prime Minister, Mette Frederiksen.
The Speech Writer's Mini Guide
Seasoned communicators from major corporations spent an afternoon sharing frameworks, models, processes and practical tips. The result was a handy list of does and don'ts made collaboratively, and we would love to share it with you! Simply download it and feel free to share.
Looking for inspiration?
At the symposium we, discussed a number of models and narrative frameworks. For more background on some of these, please consider these resources:
- Public Narrative by Marshall Ganz
- The Writer’s Journey by Chris Vogler (based on Joseph Cambell)
- Medfortæller by Ask Agger (In Danish)