Rethinking corporate communication

The producer counts down, “10 seconds until we’re live,” and the lively chatter and laughter among the studio audience fall silent. “5, 4, 3..,” then, a jingle breaks the silence. “Hello, and a warm welcome to all of you.”

Every third month, Pandora’s canteen transforms into a professional TV studio. The company will broadcast a one-hour TV show with familiar elements reminiscent of major broadcast afternoon programs in front of a live studio audience.

“As a large global company experiencing significant growth, we continuously seek innovative and engaging ways to keep our organisation updated on strategic initiatives,” says Christine Drud von Haffner, Director of Corporate Branding and co-host.

Since 2021, Pandora has been perfecting this TV format to create an engaging platform that effectively reaches all employees. The goal is to foster a sense of togetherness among their employees, strengthening the company culture and promoting a shared vision.

What is our role?

Workz, in close collaboration with Pandora, played a role in shaping the initiative and evolving the format over time. It was essential to ensure that strategic initiatives were presented playfully, and we helped with content and structure, as well as graphics design and animations.

“By creating an informal, relevant, fun, and playful format, we hope our employees across the organisation feel part of something bigger – and that we thereby help break down any organisational silos and physical distance. We always try to represent a wide range of employees as guests or contributors to the show,” says Christine.

While building on the format’s familiarity, Pandora always seeks new and engaging ways to keep things exciting for the employees. Drawing inspiration from well-known broadcast TV formats, Pandora effectively conveys strategic updates, celebrates achievements, and highlights new developments. These efforts ensure employees are well-informed, actively involved, and closely connected to their goals and progress. The TV format drives employee engagement by inspiring participation, idea-sharing, and contributions to their success.

As the show nears its end, the studio buzzes with energy, leaving the audience motivated and excited for their future. If you have not already, watch the video presentation to see the transformative journey unfold.