Arla Foods, a leading global dairy company, in February 2016 hosted a summit aiming to establish partnerships in the food sector targeting the health challenges of our society. 150 stakeholders, collaborators and competitors, health experts, and innovators from institutions and organisations had to come up with ideas and commit themselves to action.
The main message was, and is, that the food sector plays an important role; not just in causing some of these problems but also in creating the solution. Receiving the message is just the first step, though. To make a difference, new partnerships and solutions across the value chain is needed.
Workz challenged our initial approach and insisted on a high level of involvement without losing sight of the tough deadline and the purpose of the summit
Workz designed an involvement process that ran through the entire summit as a backbone to the more traditional content. The process helped the participants have a fruitful dialogue, see new opportunities, and take the first steps towards new partnerships.
The centrepiece of the process design is a map of the current health challenges. The infographic shows how consumer behaviour ties in to health and food-related challenges in our society. A combination of hard facts and fun illustrations invokes the curiosity of the participants and invites them to interact with the graphics.
In groups of eight, the participants changed the map by adding their own current activities, insights, and new challenges. And finally they added new ideas, solutions, and barriers to the picture using custom-designed brainstorming stickers.
The design combined the communicative effect of an infographic with real dialogue and involvement. The result was a message that was not just received, but also being acted on.
The summit received great feedback from the participants that expressed a very high degree of satisfaction with the content and good networking of the day.
“It has been a great pleasure working with Workz on this multi-stakeholder project. Workz challenged our initial approach and insisted on a high level of involvement without losing sight of the tough deadline and the purpose of the summit. The dialogue map was especially effective. Not only as a process tool but also as a conversation piece in itself which kick-started new interactions and dialogues with the participants” says Maja Møller, Senior Manager, Stakeholder relations & CSR Arla Foods amba
